The story
Twenty years designing software for some of the world's biggest companies. One product built entirely for sole traders in Ireland and the UK - the people that software has never been built for.
The laptop one. The WhatsApp quote they promised by tonight. The invoice that should have been paid two weeks ago. The Sunday evening that gets eaten alive by admin instead of being with the people who matter.
Tradesmen are not the problem. The tools they have been handed are. Accounting software built for accountants. Invoice templates in Google Sheets. Quotes knocked out on WhatsApp with a rough number and fingers crossed.
PayReady ends the second shift. When the tools go down, the work is actually done.
"I know what it costs to build proper software. I chose to spend that on the people who needed it most - not the ones who could already afford it."
James Joy - Founder, PayReady - Ireland
James is a software developer and designer based in Ireland, with over 20 years building for global brands - Johnson & Johnson, Disney, Eli Lilly. He has seen what it takes to build software that professionals actually trust. The kind that costs more per year than most tradesmen earn in a month. He chose to apply that same standard to the people who deserved it most and had the least of it: sole traders running their business from a phone.
PayReady has no investors setting the roadmap and no board asking for features nobody requested. Every decision gets made by one person, for one reason: does this make life easier for a sole trader using a phone at the end of a long day. When you email hello@payready.app, James reads it. If something is broken, missing, or just not right - he is the one who hears it first.
Email James directly
hello@payready.app20+
Years building enterprise-grade software
Johnson & Johnson, Disney, Eli Lilly
Global brands in his portfolio
Zero
VC investors or outside board pressure
Every email
Read by James personally
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